2013 BET Best International Act Ice Prince Concert & After-Party NYC Proves Spectacular

Marketing Firm, Royalty Lifestyle Group, Launched #IcePrinceLive in New York City to a Crowd of 400 Guests

FOR IMMEDIATE RELEASE

 #IcePrinceLive in NYC

PRLog (Press Release) - Jul. 19, 2013 - NEW YORK -- A truly electrifying evening of AfroBeats Hip-Hop occurred at The Carlton Hotel (http://www.carltonhotelny.com)

in New York City last Saturday, July 13.  The event which was co-sponsored by Arik Air (http://www.arikair.com/), Chocolate City Music Group (http://www.chocolatecitygroup.com), Coyah Productions and MUIPR (http://www.muipr.com) and presented by Royalty Lifestyle Group (http://www.royaltylifestyle.com/) (RLG), a strategic segment marketing firm for Pan-African brands, was the NYC launch of #IcePrinceLive (http://www.iceprincelive.com/), an eight-city North American Tour featuring 2013 BET Award Winner for Best International Act, Panshak "ICEPRINCE" Zamani.

In keeping with RLG’s goal of marketing African music to bond communities together in the Diaspora, the musical mix for #IcePrinceLive in NYC was exceptional in that not just one but two rising African artists were blended into the lineup: Peter Jericho (https://www.facebook.com/pjericho) (Cameroon) and Dee Money (Ghana). These two guest performers were able to get the crowd excited prior to Ice Prince’s performance.


The 2013 BET award winner, Ice Prince, hit the stage late in the night and performed many of his hot singles, including Oleku (http://www.youtube.com/watch?v=MQoyjrDUCuY), Aboki (http://www.youtube.com/watch?v=QKPKKe4ibNE), Superstar (http://www.youtube.com/watch?v=C4Zj-_qO2w8), Juju (http://www.youtube.com/watch?v=MwWeVu8FNyk) , as well as VIP (http://www.youtube.com/watch?v=st_vdHJHmMc) , which is the newest single from his sophomore album set to launch on September 7.

The evening ended on a harmonious note with music by some of NYC’s finest Afropop Deejays, Zimo and Tunez.  The event attracted close to 400 #IcePrinceLive fans and special guests including some of the 2013 BET award nominees and senior press members from WPIX channel 11 News and Huffpost Live.  Images from the event courtesy of FE photography (https://www.facebook.com/fephotos) are available online (https://www.dropbox.com/sh/43d6i0im6en3sfd/B_CJ-Lil20).

A highpoint for the #IcePrinceLive tour stop in NYC was the prestigious assemblage of three earned media interviews that led up to the concert on Saturday, July 13. The media campaign curated by RLG occurred at Arise TV, WPIX Channel 11 News and Huffington Post Live.  Links to all three interviews are available online:  Arise (http://www.youtube.com/watch?v=WfAM7vkqR5U)| WPIX | Huffpost (http://huff.lv/15rXkOE).  Images from all three press interviews, courtesy of FE Photography, are available online (https://www.dropbox.com/sh/pbj048r306xv09w/IhdM-ZI6zQ).

About Royalty Lifestyle Group: The Royalty Lifestyle Group (RLG) is a multicultural strategic segment marketing firm that connects brands to their African audiences. Headquartered in New York City, RLG's marketing division oversees core marketing, advertising and branding capabilities for clients, while their special events division curates conferences, galas, concerts and exclusive signature events for individuals and brands in vertical and horizontal markets.

Visit RLG today to learn more about the company. For press information and for the most up-to-date, insider information about RLG and #IcePrinceLive, please contact MUIPR at info@muipr.com or follow MUIPR on twitter @muipr (http://www.twitter.com/muipr).

Watch Ice Prince’s latest single "VIP": http://www.youtube.com/watch?v=st_vdHJHmMc

Visit #IcePrinceLive for full tour details: http://www.iceprincelive.com/

Follow on twitter: #IcePrinceLive @iceprincezamani (https://twitter.com/Iceprincezamani) | @choccitymusic (https://twitter.com/choccitymusic) | @nycsocialmayor (https://twitter.com/nycsocialmayor) | @MUIPR (https://twitter.com/muipr)

Follow on Google Plus: Ice Prince (https://plus.google.com/u/0/114188651456277560312/) | MUIPR (https://plus.google.com/u/0/stream/circles/p451acc180b3b0a9d)

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